There was an interesting post today on Google Blogoscoped about an internet sensation that goes by (apparently) Fred, and is wildly popular with…people. Kids, presumably. The video itself is worth watching, at the very least so you know about Fred, and you can kind of see how it’d be pretty hilarious to junior high and high school and high college students. Like, say, an Adam Sandler movie, it may not be that funny at first, but you can see how repeated viewings and–more importantly–repeatedly quoting it with your friends could turn it into a sensation.
It’s the main point of the GB post that’s a thought starter: that these videos have tens of millions of views, and yet the vast majority of us have never even heard of it. GB quotes a LA Times column:
That an act with millions of fans could escape the popular attention is more evidence of the digital fissuring of our culture. As we ensconce ourselves ever further in our respective demographics, personal and professional, we continue to drift apart from the people right next to us, until even an iceberg holding 4 million tweens can float by unnoticed.
It’s over-dramatic, maybe, but it’s pretty dead-on. There’s always been pockets of people that have their own interests and cultures and phrases and dances that are never even glanced at by the mainstream, and there’s always been the standard rifts between kids and adults, but this is different. There’s now the ability to have enormous pop culture phenomenons that are never registered or reacted to by the rest of culture. The internet world.
Yet…while there’s the possibility to have these sorts of movements, it’s also much, much easier for anyone to find out about it. You don’t need to be immersed in these pockets of culture to understand them. A quick look up on Wikipedia or a check-in with Google tells you in about five seconds just about everything you want to know. There’s no more spending weeks wondering, “What the hell is this rick-rolling that everyone’s talking about?” Even this afternoon, a co-worker sent me an email that said nothing but “SSIA”. A quick search, and I knew it meant “subject says it all”. Mystery solved.
It may be easier than ever to get out of tune with trends, but it’s easier than ever to quickly find the key and sing along. If you want.
A blog and nothing but since 2003. Some tech, lots of music, and if rambling was money, drinks are on me.